Almost 20 years ago, InSites Consulting grew out of Vlerick Business School, where all the founders had occupied academic research positions in marketing. Since then, with ‘innovation’ as the keyword, the company has aimed to be a leader in its field. And it has certainly succeeded. As one of the three most innovative market research agencies worldwide (GRIT), they help their clients to connect with their consumers anywhere in the world. When innovation is of such major importance, a green, high-tech fleet is of course not far away.