The world of mobility is rapidly evolving. So is LeasePlan, one of the world’s leading vehicle leasing companies with approximately 1.7 million vehicles under care in over 30 countries. People are moving from owning their individual car to using cars-as-a-service. Amidst all these changes, LeasePlan guides the industry in launching What’s next by delivering ‘Any car, Anytime, Anywhere’. As part of the global What’s next campaign LeasePlan launched a number of innovative What’s next products and services, targeted at customers in the corporate, Small and Medium Enterprises (SME) and private lease segments.
CEO Tex Gunning: “We are living through a mega change in which people are moving from owning their own cars to using cars-as-a-service. At the same time, we also see major changes in car technology as we move from the internal combustion engine to hybrids, fully electric and autonomous vehicles. In this fast-changing world, LeasePlan aims to be the company that knows and stands for What's next. I’m therefore delighted to be launching with Richard Hammond our global What’s next campaign, which underlines our commitment to delivering the very latest in mobility to our customers in a cost-effective, hassle-free and sustainable way. Ultimately, our ambitious goal is to provide a fully flexible ‘Any car, Anytime, Anywhere’ service. For us, this is the future of mobility.”
The What’s next campaign and brand, which will go live in all 32 countries today, has been developed over recent months as an integral part of LeasePlan’s new company strategy to unlock sustainable growth opportunities in a dynamic mobility sector. Tex Gunning: “LeasePlan has been delivering cars-as-a-service to our corporate customers for over 50 years. We are therefore fully equipped to lead the transition to ‘Any car, Anytime, Anywhere’ mobility.”
LeasePlan expands offer for SMEs and encourages zero emission fleets
LeasePlan has also launched a number of innovative What’s next products and services as part of the campaign, targeted at customers in the corporate, SME and private lease segments. One of the initiatives is a ‘LeasePlan Click & Drive’ offering for the SME segment. Small and medium enterprises (SME) are one of LeasePlan’s fastest-growing markets, showing a double-digit growth in the first six months of 2017. SMEs need speed: quick response times and fast delivery of cars. LeasePlan Click & Drive offers special lease deals on popular, pre-ordered cars available in an online showroom and with fast delivery. The Corporate Net Zero scan, developed by LeasePlan, enables its largest corporate and international clients to accurately assess the carbon dioxide performance of their fleet. The scan provides reliable benchmarked emission insights. Based on the outcomes of the score, LeasePlan provides tailored advice. Also, LeasePlan will start the roll out of an end-to-end EV solution across Europe to help customers switch to EVs. Via one point of contact, customers will be offered a full-service package including the best electric vehicles to meet specific driver needs, a nation-wide charging card, a charger at home and charge facilities at work. This way, LeasePlan takes away the hassle that is often associated with EV implementation. The company’s EV proposition builds on the announcement that it had become a founding partner of the EV100 initiative, a coalition of major corporate companies pledged to making the transition to fully electric fleets by 2030.
Also, recently, LeasePlan and Uber have announced a pilot with electric cars, provided by LeasePlan, in Amsterdam. The first 30 Nissan Leaf EVs run via uberX since the beginning of October. The aim is to have more than 200 cars operational in the Dutch capital for ride sharing by the end of 2018.
LeasePlan extends its private leasing formula with 5 new cars
In 2015, LeasePlan launched its private leasing offer: leasing for individuals. Johan Portier, Managing Director of LeasePlan Belgium and Luxembourg: "The leasing market for individuals is booming. The number of privately leased cars has been on the rise since 2015 and it comes as no surprise. People increasingly opt for car use instead of car ownership."
Two years ago, the leasing company's private lease offer was only valid in Media Markt stores. The duration of the action was limited to two weeks and only one model was available. Today, LeasePlan proposes a wider range of models on its website, to be leased for a longer period of time. "With the new platform, we have a permanent offer of cars. So people can register anytime, for a lease of up to 60 months" says Johan Portier.
In Belgium, LeasePlan is one of the larger players with 225 employees and a fleet of over 50,000 vehicles.